Awareness of the needless harms of plastic bottles is increasing—so why, in 2020, is bottle consumption rising too? It’s high time we turn to a less harmful source of drinking water.
Remember that late 2000s icon, Fiji Water? Found in the hands of Kardashians and Obamas alike, it often topped the list of most popular imported water in the US. It turns out those little square bottles with their aura of thirst-quenching paradise, so carefully designed to generate brand identity, are environmental monsters. According to Mashable, every Fiji Water bottle is a tiny yet needless middle finger to our global pollution problem: “To make the plastic, transport the bottle to stores, and address the waste, is the equivalent of filling up every bottle a quarter of the way with oil.” Hmm. Refreshing.